The Effect of COVID-19 on Cost-per-Click for Ads in Various Industries

Different times. Today I went shopping with a mask and a pair of gloves. I had my beanie on my head just in case. I am not an overcareful person, to be honest, but in the last month, this has been my reality. More online grocery shopping, more time at home, more house cleaning, more […]

Thoughts on Building an Exit Game Plan

Just like every other business issue, company acquisitions also have straightforward and logical aspects. If you listened to Acquired podcast in the past and gave some thought into the company exits, you will know what I’m talking about. I’ve tried to share the framework we’ve developed when we were trying to build an exit strategy.

MailChimp Account Suspension and Beyond (a story on suspension and its ultimate fix)

I’ve got many confessions to make. However, I’m proud because none of these confessions include buying e-mail lists from the people who are sending me e-mails every day. It’s tough to close your eyes to all those glowy offers which promise you thousands of potential prospects’ e-mail addresses, titles and company names for $200-$300. Is […]

Designing Lead Nurturing Programs (A Step-by-Step Guide)

You have new, fascinating downloadable content that generates thousands of leads. But converting these leads into paying customers takes a lot of time. How to scale that process by making it better for all hands? Well, we have the lead nurturing. ☝️

The Myth of No-Marketing Holiday Seasons

This is what we have learned from our ancestors. That’s what they said. They said that people are taking long breaks in holiday seasons. Hence, it wouldn’t make sense to plan and perform e-mail campaigns, product launches, anything big in the summer season or any other season alike. These activities would have low open rates, […]

Amazon’s Retail Expansion Strategy

Amazon is dominating e-commerce, and by acquiring Whole Foods and initiating Amazon Go, Amazon is about to change the retail as we know it. With all these news, what is Amazon’s strategy behind these moves? Amazon has acquired Whole Foods in June 2017 for $13.7 Bn. It was refreshing news to everybody in the industry since […]

Amazon Go is the Pioneer of the New Retail Era

Amazon has invented the MVP of the Future of Retail, and it looks terrifying for traditional brick-and-mortar retailers. What are the reasons making Amazon Go the future, and what can retailers do about it? Amazon has made unusual moves in the last couple of months. The e-commerce giant was blinking on the traditional grocery shopping market […]

Lessons to Learn from Twitter on Product Development

Traditional industries have lots to learn from technology companies on product development. One of these technology companies is Twitter, and Twitter has many inspiring stories of doing it right. Electric, steam engine, mass production, personal computers, internet, mobile, and A.I. nowadays. The world is changing faster than ever, and this change is affecting industries directly since […]

Do We Need Buyer Personas in Marketing?

Marketing personas are old-fashioned — so they say. We are already defining the needs of our audience with customer interviews, customer feedbacks, and market research. Why do we need personas? Marketing has lots of buzzwords, and the list of these buzzwords are getting longer and longer every day because of new marketing channels, new marketing techniques, new […]

The Ultimate Guide to Buyer Personas

Personas are like dictionaries of your customers — that include all details you need to take a look at. But, how can you find the right information about your customers? Persona is a representation of your ideal customers, based on the real data and educated guesses of yours, about your customer demographics, behaviors, motivations, goals and any […]