Daily and Weekly PPC Advertising Routines

Like other growth practices, PPC advertising also requires an iterative process to deliver better results every day. Hence, of course, if you are stepping in the advertising area, you have to know that you’ll need to spend some time to get good results. It’s not possible to say that it’s a super manageable and easy […]

How COVID-19 Affected PPC Marketing Across Industries

PPC marketing naturally is being affected by different happenings within the ecosystem. Now that the first six months of 2020 is over, how did performance across industries change? Every year, we see seasonality in PPC marketing, as it’s visible in many other areas. This year, due to the extraordinary conditions COVID-19 brought to our lives, […]

The Effect of COVID-19 on Cost-per-Click for Ads in Various Industries

Different times. Today I went shopping with a mask and a pair of gloves. I had my beanie on my head just in case. I am not an overcareful person, to be honest, but in the last month, this has been my reality. More online grocery shopping, more time at home, more house cleaning, more […]

UTM Performance Measurement on Google Analytics

Google Analytics is a mighty tool and has many hidden features. The not very hidden one is the campaign analytics part – which allows you to measure the performance of your UTM tags. In this article, we’ll go through where to find that and how to leverage it.

Building and Tracking UTM Tags

UTMs are great. You can keep track of all your campaigns, see what works and not so that you can take action upon. But in every marketer’s life, there is a point that used UTM tags are becoming unmanageable. In this article, we’ll go through how to manage UTM tags and share a template.

UTM 101: Introductory Guide to UTM Tags

You are pushing your marketing activities and generating traffic. But wait, what are the sources of traffic? Social media? From which channel? UTMs help us find answers to these questions. In this article, I explain what a UTM is and how you can use it.

Thoughts on Building an Exit Game Plan

Just like every other business issue, company acquisitions also have straightforward and logical aspects. If you listened to Acquired podcast in the past and gave some thought into the company exits, you will know what I’m talking about. I’ve tried to share the framework we’ve developed when we were trying to build an exit strategy.

MailChimp Account Suspension and Beyond (a story on suspension and its ultimate fix)

I’ve got many confessions to make. However, I’m proud because none of these confessions include buying e-mail lists from the people who are sending me e-mails every day. It’s tough to close your eyes to all those glowy offers which promise you thousands of potential prospects’ e-mail addresses, titles and company names for $200-$300. Is […]

Designing Lead Nurturing Programs (A Step-by-Step Guide)

You have new, fascinating downloadable content that generates thousands of leads. But converting these leads into paying customers takes a lot of time. How to scale that process by making it better for all hands? Well, we have the lead nurturing. ☝️