Matchmakers: The New Economics of Multisided Platforms by David S. Evans My rating on Goodreads: 3 of 5 stars The word “marketplace” landed into our everyday vocabulary a couple of years ago – and since then, we’ve seen a lot of companies grow exponentially. The book Matchmakers targets to enlighten us about the mechanics of […]
2001: Bir Uzay Destanı by Arthur C. Clarke My rating on Goodreads: 5 of 5 stars I remember the first time I’ve seen Matrix, which was a life-changing experience. Rethinking about reality from different angles was an eye-opening experience for me back then. Now, we’re in 2021.We’re living in the information age, where most of […]
The Theory of Everything: The Origin and Fate of the Universe by Stephen Hawking My rating on Goodreads: 5 of 5 stars The universe is a complicated topic – where there are multiple aspects to it. There are many angles to look from and a foundation; you need to go through numerous resources to find […]
Like other growth practices, PPC advertising also requires an iterative process to deliver better results every day. Hence, of course, if you are stepping in the advertising area, you have to know that you’ll need to spend some time to get good results. It’s not possible to say that it’s a super manageable and easy […]
PPC marketing naturally is being affected by different happenings within the ecosystem. Now that the first six months of 2020 is over, how did performance across industries change? Every year, we see seasonality in PPC marketing, as it’s visible in many other areas. This year, due to the extraordinary conditions COVID-19 brought to our lives, […]
Different times. Today I went shopping with a mask and a pair of gloves. I had my beanie on my head just in case. I am not an overcareful person, to be honest, but in the last month, this has been my reality. More online grocery shopping, more time at home, more house cleaning, more […]
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries My rating: 4 of 5 stars A must-read for anyone who has a stake in the business decisions within a company. Al Ries and Jack Trout, just like their many other books on marketing/business strategy, have created something that lasted […]
Everything Is F*cked: A Book About Hope by Mark Manson My rating: 4 of 5 stars The reason I like Mark Manson is that he brings psychology, philosophy, and sometimes since into a level without any terms or any glossary. So you can start reading his books or blog posts without any prior knowledge on […]
Google Analytics is a mighty tool and has many hidden features. The not very hidden one is the campaign analytics part – which allows you to measure the performance of your UTM tags. In this article, we’ll go through where to find that and how to leverage it.
UTM tags allow us to track any URL we put out there. To measure the traffic coming from external channels, you need UTM tags. But don’t UTM tags have any weaknesses or even negative sides?