Like other growth practices, PPC advertising also requires an iterative process to deliver better results every day. Hence, of course, if you are stepping in the advertising area, you have to know that you’ll need to spend some time to get good results. It’s not possible to say that it’s a super manageable and easy […]
How COVID-19 Affected PPC Marketing Across Industries
PPC marketing naturally is being affected by different happenings within the ecosystem. Now that the first six months of 2020 is over, how did performance across industries change? Every year, we see seasonality in PPC marketing, as it’s visible in many other areas. This year, due to the extraordinary conditions COVID-19 brought to our lives, […]
UTM Tags: The Good and The Bad
UTM tags allow us to track any URL we put out there. To measure the traffic coming from external channels, you need UTM tags. But don’t UTM tags have any weaknesses or even negative sides?
Building and Tracking UTM Tags
UTMs are great. You can keep track of all your campaigns, see what works and not so that you can take action upon. But in every marketer’s life, there is a point that used UTM tags are becoming unmanageable. In this article, we’ll go through how to manage UTM tags and share a template.
UTM 101: Introductory Guide to UTM Tags
You are pushing your marketing activities and generating traffic. But wait, what are the sources of traffic? Social media? From which channel? UTMs help us find answers to these questions. In this article, I explain what a UTM is and how you can use it.
MailChimp Account Suspension and Beyond (a story on suspension and its ultimate fix)
I’ve got many confessions to make. However, I’m proud because none of these confessions include buying e-mail lists from the people who are sending me e-mails every day. It’s tough to close your eyes to all those glowy offers which promise you thousands of potential prospects’ e-mail addresses, titles and company names for $200-$300. Is […]
Designing Lead Nurturing Programs (A Step-by-Step Guide)
You have new, fascinating downloadable content that generates thousands of leads. But converting these leads into paying customers takes a lot of time. How to scale that process by making it better for all hands? Well, we have the lead nurturing. ☝️
The Myth of No-Marketing Holiday Seasons
This is what we have learned from our ancestors. That’s what they said. They said that people are taking long breaks in holiday seasons. Hence, it wouldn’t make sense to plan and perform e-mail campaigns, product launches, anything big in the summer season or any other season alike. These activities would have low open rates, […]
Do We Need Buyer Personas in Marketing?
Marketing personas are old-fashioned — so they say. We are already defining the needs of our audience with customer interviews, customer feedbacks, and market research. Why do we need personas? Marketing has lots of buzzwords, and the list of these buzzwords are getting longer and longer every day because of new marketing channels, new marketing techniques, new […]
The Ultimate Guide to Buyer Personas
Personas are like dictionaries of your customers — that include all details you need to take a look at. But, how can you find the right information about your customers? Persona is a representation of your ideal customers, based on the real data and educated guesses of yours, about your customer demographics, behaviors, motivations, goals and any […]