MailChimp Account Suspension and Beyond (a story on suspension and its ultimate fix)

I’ve got many confessions to make. However, I’m proud because none of these confessions include buying e-mail lists from the people who are sending me e-mails every day. It’s tough to close your eyes to all those glowy offers which promise you thousands of potential prospects’ e-mail addresses, titles and company names for $200-$300. Is […]

Designing Lead Nurturing Programs (A Step-by-Step Guide)

You have new, fascinating downloadable content that generates thousands of leads. But converting these leads into paying customers takes a lot of time. How to scale that process by making it better for all hands? Well, we have the lead nurturing. ☝️

The Myth of No-Marketing Holiday Seasons

This is what we have learned from our ancestors. That’s what they said. They said that people are taking long breaks in holiday seasons. Hence, it wouldn’t make sense to plan and perform e-mail campaigns, product launches, anything big in the summer season or any other season alike. These activities would have low open rates, […]

Do We Need Buyer Personas in Marketing?

Marketing personas are old-fashioned — so they say. We are already defining the needs of our audience with customer interviews, customer feedbacks, and market research. Why do we need personas? Marketing has lots of buzzwords, and the list of these buzzwords are getting longer and longer every day because of new marketing channels, new marketing techniques, new […]

The Ultimate Guide to Buyer Personas

Personas are like dictionaries of your customers — that include all details you need to take a look at. But, how can you find the right information about your customers? Persona is a representation of your ideal customers, based on the real data and educated guesses of yours, about your customer demographics, behaviors, motivations, goals and any […]

Random Thoughts — 1: Snapchat, Life, Startups

Night. Interesting things happen in this magical timeframe. It’s a great time to relax and maybe do the things that you want to focus but couldn’t focus all day because you were struggling with your clients and daily routines. As being a start-up co-founder, that is the only timeframe that I can spend with my […]