Category: English

  • The Effect of COVID-19 on Cost-per-Click for Ads in Various Industries

    The Effect of COVID-19 on Cost-per-Click for Ads in Various Industries

    Different times. Today I went shopping with a mask and a pair of gloves. I had my beanie on my head just in case. I am not an overcareful person, to be honest, but in the last month, this has been my reality. More online grocery shopping, more time at home, more house cleaning, more…

  • Book Review: The 22 Immutable Laws of Marketing by Al Ries

    Book Review: The 22 Immutable Laws of Marketing by Al Ries

    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries My rating: 4 of 5 stars A must-read for anyone who has a stake in the business decisions within a company. Al Ries and Jack Trout, just like their many other books on marketing/business strategy, have created something that lasted…

  • Book Review: Everything Is F*cked by Mark Manson

    Book Review: Everything Is F*cked by Mark Manson

    Everything Is F*cked: A Book About Hope by Mark Manson My rating: 4 of 5 stars The reason I like Mark Manson is that he brings psychology, philosophy, and sometimes since into a level without any terms or any glossary. So you can start reading his books or blog posts without any prior knowledge on…

  • UTM Performance Measurement on Google Analytics

    UTM Performance Measurement on Google Analytics

    Google Analytics is a mighty tool and has many hidden features. The not very hidden one is the campaign analytics part – which allows you to measure the performance of your UTM tags. In this article, we’ll go through where to find that and how to leverage it.

  • UTM Tags: The Good and The Bad

    UTM Tags: The Good and The Bad

    UTM tags allow us to track any URL we put out there. To measure the traffic coming from external channels, you need UTM tags. But don’t UTM tags have any weaknesses or even negative sides?

  • Building and Tracking  UTM Tags

    Building and Tracking UTM Tags

    UTMs are great. You can keep track of all your campaigns, see what works and not so that you can take action upon. But in every marketer’s life, there is a point that used UTM tags are becoming unmanageable. In this article, we’ll go through how to manage UTM tags and share a template.

  • UTM 101: Introductory Guide to UTM Tags

    UTM 101: Introductory Guide to UTM Tags

    You are pushing your marketing activities and generating traffic. But wait, what are the sources of traffic? Social media? From which channel? UTMs help us find answers to these questions. In this article, I explain what a UTM is and how you can use it.

  • Thoughts on Building an Exit Game Plan

    Thoughts on Building an Exit Game Plan

    Just like every other business issue, company acquisitions also have straightforward and logical aspects. If you listened to Acquired podcast in the past and gave some thought into the company exits, you will know what I’m talking about. I’ve tried to share the framework we’ve developed when we were trying to build an exit strategy.

  • MailChimp Account Suspension and Beyond (a story on suspension and its ultimate fix)

    MailChimp Account Suspension and Beyond (a story on suspension and its ultimate fix)

    I’ve got many confessions to make. However, I’m proud because none of these confessions include buying e-mail lists from the people who are sending me e-mails every day. It’s tough to close your eyes to all those glowy offers which promise you thousands of potential prospects’ e-mail addresses, titles and company names for $200-$300. Is…