UTM Performance Measurement on Google Analytics

Google Analytics is a mighty tool and has many hidden features. The not very hidden one is the campaign analytics part – which allows you to measure the performance of your UTM tags. In this article, we’ll go through where to find that and how to leverage it.

Lessons to Learn from Twitter on Product Development

Traditional industries have lots to learn from technology companies on product development. One of these technology companies is Twitter, and Twitter has many inspiring stories of doing it right. Electric, steam engine, mass production, personal computers, internet, mobile, and A.I. nowadays. The world is changing faster than ever, and this change is affecting industries directly since […]