Google Analytics is a mighty tool and has many hidden features. The not very hidden one is the campaign analytics part – which allows you to measure the performance of your UTM tags. In this article, we’ll go through where to find that and how to leverage it.
UTM Tags: The Good and The Bad
UTM tags allow us to track any URL we put out there. To measure the traffic coming from external channels, you need UTM tags. But don’t UTM tags have any weaknesses or even negative sides?
Building and Tracking UTM Tags
UTMs are great. You can keep track of all your campaigns, see what works and not so that you can take action upon. But in every marketer’s life, there is a point that used UTM tags are becoming unmanageable. In this article, we’ll go through how to manage UTM tags and share a template.
UTM 101: Introductory Guide to UTM Tags
You are pushing your marketing activities and generating traffic. But wait, what are the sources of traffic? Social media? From which channel? UTMs help us find answers to these questions. In this article, I explain what a UTM is and how you can use it.