Daily and Weekly PPC Advertising Routines

Like other growth practices, PPC advertising also requires an iterative process to deliver better results every day. Hence, of course, if you are stepping in the advertising area, you have to know that you’ll need to spend some time to get good results. It’s not possible to say that it’s a super manageable and easy […]

How COVID-19 Affected PPC Marketing Across Industries

PPC marketing naturally is being affected by different happenings within the ecosystem. Now that the first six months of 2020 is over, how did performance across industries change? Every year, we see seasonality in PPC marketing, as it’s visible in many other areas. This year, due to the extraordinary conditions COVID-19 brought to our lives, […]