Tag: al ries

  • Book Review: The 22 Immutable Laws of Marketing by Al Ries

    Book Review: The 22 Immutable Laws of Marketing by Al Ries

    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries My rating: 4 of 5 stars A must-read for anyone who has a stake in the business decisions within a company. Al Ries and Jack Trout, just like their many other books on marketing/business strategy, have created something that lasted…