Tag: b2b marketing

  • Designing Lead Nurturing Programs (A Step-by-Step Guide)

    Designing Lead Nurturing Programs (A Step-by-Step Guide)

    You have new, fascinating downloadable content that generates thousands of leads. But converting these leads into paying customers takes a lot of time. How to scale that process by making it better for all hands? Well, we have the lead nurturing. ☝️

  • The Myth of No-Marketing Holiday Seasons

    The Myth of No-Marketing Holiday Seasons

    This is what we have learned from our ancestors. That’s what they said. They said that people are taking long breaks in holiday seasons. Hence, it wouldn’t make sense to plan and perform e-mail campaigns, product launches, anything big in the summer season or any other season alike. These activities would have low open rates,…