UTM Performance Measurement on Google Analytics

Google Analytics is a mighty tool and has many hidden features. The not very hidden one is the campaign analytics part – which allows you to measure the performance of your UTM tags. In this article, we’ll go through where to find that and how to leverage it.

UTM 101: Introductory Guide to UTM Tags

You are pushing your marketing activities and generating traffic. But wait, what are the sources of traffic? Social media? From which channel? UTMs help us find answers to these questions. In this article, I explain what a UTM is and how you can use it.