UTM tags allow us to track any URL we put out there. To measure the traffic coming from external channels, you need UTM tags. But don’t UTM tags have any weaknesses or even negative sides?
UTMs are great. You can keep track of all your campaigns, see what works and not so that you can take action upon. But in every marketer’s life, there is a point that used UTM tags are becoming unmanageable. In this article, we’ll go through how to manage UTM tags and share a template.